As reported by Yoon So-Yeon in Korea JoongAng Daily, ADOR has responded to NewJeans’ certified letter of demands—set to be addressed within 14 days—by issuing a public statement on Twitter, criticizing Belift Lab.
In its first official response, ADOR stated it had “maintained a cautious attitude thus far” but decided to clarify its position due to ongoing controversy. The statement expressed ADOR’s full trust in NewJeans member Hani’s account of events, apologizing for the harm she experienced. ADOR also urged Belift Lab to “not take Hani’s damage lightly” and to demonstrate mutual respect, adding that a “sincere attitude” is necessary to prevent further disputes involving ADOR artists.
The translated full statement, shared by @alldoorsoneroom on X, reads:
ADOR Statement on Nov 27th (translated)
Hello, this is ADOR.
On October 7, 2024, Belift Lab issued a statement regarding the ‘Manager Disregard Remarks’ via its X account and official notice. ADOR has maintained a cautious stance to avoid unnecessary controversy regarding its artists. However, despite these efforts, the issue remains unresolved, prompting us to share our position.
Belift Lab’s claims differ significantly from the statements of NewJeans member Hani, who recalls a Belift Lab representative making comments to the effect of “Ignore” or “Ignore and move on” on May 27, 2024. To expect the victim to remember every detail of an event within a short timeframe sets an unfairly strict standard. ADOR and its members trust Hani’s account and deeply regret the harm she has endured.
We urge Belift Lab to treat this matter seriously, respect the artist involved, and act with sincerity to prevent unnecessary controversies regarding ADOR’s artists from continuing.
End of Statement
NewJeans’ statement was sent to ADOR on November 13th, and as the 14-day deadline arrives on November 27th, further responses from both parties are anticipated.
